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London builders: Wall mounted bathroom equipment. Part one.

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If you want to break away from traditional bathroom styles and add a fresh look of elegance to your new bathroom have a look at wall mounted bathroom units models.

Guest post today from Active Paving – Dublin patio providersfor many years.

Bathroom units, bathroom design, bathroom space, bathroom equipment, custom-made bathroom, small bathroom, wall mounted bathroom

Not only ceiling can be suspended, and not only one of the seven wonders of the world such as hanging gardens of Babylon. At the beginning of 80’s history of development of the bathroom equipment was marked by an appearance of suspended, or wall hung, equipment, with closet basins as pioneers. “Suspended miracle” became an alternative to floor-standing bathroom equipment. Don’t think that this innovation emerged as a result of designers’ embellishment and oddity. This fashion was formed under the influence of concrete and totally prosaic needs of hygiene, comfort and economy.

The first examples of the type appeared in public water closets, where hygienic demands were extremely strict. In ten years, in 90’s wall hung bathroom suits such as closet basins, urinals, bidets, washbasins successfully moved to private bathroom units and increased number in bathroom upgrades including bathroom furniture and bathroom accessories and new bathroom suites. Buying a new house or remodeling your existing one, the bathroom is the place to start with since the bathroom is the most frequent room to use by every member of your family. But before starting your bathroom renovation adventure it is important to consider your bathroom units in terms of usability and place not mentioning the design. If you want to break away from traditional bathroom styles and add a fresh look of elegance to your new bathroom have a look at wall mounted bathroom units models.

Every housewife knows that the most hard-to-reach and difficult-to-clean places are the areas around and under the bathroom equipment. Wall mounted bathroom units allow to clean up the area more quickly and effectively.

Bathroom design becomes, owing to the wall hung equipment, more exquisite, refined and airy. You must have managed to look through the illustrations. Such bathrooms look quite unusual, they are distinguished by some airiness and lightness, “hovering” effect. Owing to lack of equipment on the floor, the place looks more spacious. The tile is distinguished, its pattern is clearly visible on the floor and the walls. You will not see any connections, corrodible pipes or lock valves. They are hidden behind the tile, at the same time forming additional useful bathroom space. Sink drainage siphon is covered by a half-column or a half-pedestal, concealing piping and water drain. In case siphon is uncovered, it does not look like itself, but becomes a “modern technologies alloy” created by designers. Light and refined, it is in fact a continuation of the sink. That is the example of totally coordinated design. Known manufacturers usually offer ready-made models within the collection: the sink is offered together with a siphon and a mixer tap.

In the offered collections it is often possible to observe wall hung closet basin model with a built-in flash tank and a model with an external tank. Flash tanks usually have two regimes of water drain. On pressing one button half tank volume is spent – 3 liters, thus saving large quantity of the consumed water. On pressing the other button the full tank volume is spent – 6 or 9 liters.

Seven Ways to Use Market Segmentation at a Health Plan

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Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.

medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management,

Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.

First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere. (See for example the whitepapers at dscddcs.deftresearchxhcb.) The research helps firms decide which segmentation strategy to use. These strategies may be based on purchasing behavior, consumer characteristics, lifestyle information, or other market information.

Second the team must ask, “which segment or segments does the health plan wish to target?”

The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a “green”, hybrid-oriented segment).

Finally, the fun begins. Once target segments have been decided on, there are at least seven ways to use segmentation.

1. Positioning. Take health care as an example. Most health plans offer multiple plans where premiums and access to branded drugs and providers differ. There are segments of the market willing to trade lower premiums for more restrictions on access. But other segments are not willing to make this trade. Market segmentation will help companies re-position their “basic” and “premier” plans to match segments’ motivations and concerns Sticking with health care for an example, some seniors are motivated to act because of service, convenience, or help with health maintenance. If segmentation is implemented, more seniors will find the right product for them.

2. New markets. Products or brands could be positioned to meet the needs of a segment the company does not now serve very well. For example, many limited income seniors have been automatically enrolled in Medicare’s Part D plans, but they don’t have to stay there. If a health plan knows what this segment’s concerns are, it could induce them to switch.

3. Geography. Health plans have found it productive to emphasize different products and selling strategies in different geographies depending on the mix of segments in those geographies.

4. Direct marketing is all about segmentation, but it is often focused narrowly on internal sales analysis. Segmentation can leverage the value of in-house data and make additional data worth the cost.

5. Advertising agencies often drive segmentation research and use it well. For example, the client has chosen to target the “mass affluent” as defined by some combination of assets and attitudes. Media buyers need to know the magazines this segment reads and the types of web sites and search engines they use. Copy writers will incorporate the deep values of this segment into commercial scripts. Creative directors will insist that the visual imagery of advertising be consistent with what the “mass affluent” look like, talk like, and do. Account planners will concentrate their research on the target segment,
using the classification tool to recruit and screen the right people.

6. Call centers. Health plans can ask segment classification questions in their response call-in customer interviews and in their telephone enrollment interviews. The classification can help find the best plan for each caller and this will help assure better retention.

7. Channel mix. Segments may have different affinities for different distribution and sales channels. Perhaps one segment of buyers is unreceptive to e-mail communications; another segment may never accept a personal visit but will read your
e-mail.

It is the exceptional firm, but some have literally organized themselves around segments. In these firms, any employee can tell you who their target is, and who the target is not. If they have multiple brands, each brand is adapted to fit one segment. Brand tracking is done at the segment level. The advertising agency for each brand is expected to zero in on that segment in its messaging and media selection. Because some segments inherently offer higher or lower unit margins, financial expectations of the brands are adjusted accordingly. In health care, one example is Wellpoint’s commercial operation organized around products and services for different segments of employers.

Conclusion

Market segmentation is a far-reaching strategy that can benefit health plan players. Once the targets have been set, the firm has an opportunity to consolidate management of operations around its segmentation strategy. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.

Keyword: ‘Rubber Roofing

Roof repairs Dublin company Ace Roofing contributed this post – they sponsor this blog!
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428 1.4

Rubber Roofing

When we talk about roofing, does rubber ring a bell? Rubber roofing may not be popular among homeowners. But for those living in mobile homes, rubber roofing has quite a number of followers. Its popularity can be attributed to its capacity to provide a cool atmosphere during summertime and can protect you from the biting cold of winter. Rubber roofing, which comes in two forms, the seam and the seamless, is the newfound answer for low slope or flat roof homes.

EPDM rubber (ethylene propylene diene monomer rubber) was first used in automotive weather stripping and seals, now it is used as a roofing material. Renko/Saarnova material is one of the leading providers of EPDM rubber. It has a proven track record of producing excellent EPDM rubber. Application of the rubber is very easy because Renko/Saarnova also provide a complete sealing strips and adhesives.

Ecostar is a leading manufacturer of sophisticated imitation of wooden and tile roofing made of rubber. The protective qualities of rubber are restored, yet it doesn’t look like rubber at all. Their rubber roofing material is made of 100 recyclable rubber and plastic polymer. This material is light that it weighs only 1.26 pounds, which makes it easy for installation. It can stand strong winds, heavy rainfall and hail. Some of their famous brand names are, Majestic Slate, Colonial Tiles, and Celestial Slate Tiles. They also have Designer Series, Seneca Cedar Shake Tiles and Titus Tiles.

For anyone who wishes his or her roof to be made of rubber, one important consideration that should not be taken for granted is installation. If you want to do it on your own, a do-it-yourself kit will come in handy, especially if the type of rubber you are using is seamless. Remember that the saying “practice makes perfect is not a good motto to follow otherwise; you are going to need a lot of money to perfectly install your rubber roofing.

If you think you need the assistance of a pro, try the ones with an excellent record of rubber application. Mounting rubber is such a tedious task; it’s going to need a lot of patience and hardwork. Rubber roofing may be an alternative choice of roofing material, but it does not guarantee a leak-free roof. Once you have laid the plies of rubber, be sure to check for leaks so that immediate repair can be done. Be sure to seal everything off before you rest from a whole day of backbreaking job.

So, when it comes to roofing, does rubber ring a bell?

London bathroom fitters: repairs in a bathroom.

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A bathroom – what does it mean for each of us? The place, where we usually brush our teeth and take a shower, or something more than that?

Guest post today from Active Paving – Dublin patio providersfor many years.

bathtub, bathroom, small bathrooms, shower, bath, small rooms, bathroom equipment

A bathroom – what does it mean for each of us? The place, where we usually brush our teeth and take a shower, or something more than that? A lot of designers assure that judging by one’s bathroom it is possible to find out practically everything about a man and his/her tastes. The times when it was regarded from the point of view of its direct use are far behind. Nowadays, bathrooms sometimes occupy a whole room with a window allowing us to enjoy sunshine and look at the stars during exhilarating and relaxing water procedures.

Aesthetics and functionality.
It is good when a detached house is designed taking into account the tastes of its master. In this case it is possible to locate a bathroom anywhere. In multifamily houses, unfortunately, one has to orient to what is offered by a developer, and it is not recommended to introduce global changes, besides, for that it is necessary to collect a great deal of documents. Therefore, being involved in design of a bathroom one can come across both ungainly forms and abstract sizes. And this can really become a big problem – for all the necessary elements should be placed in such a way that they not only fit the given room and function normally, as well as look aesthetically.

Retro-materials in a new perspective.
Unfortunately, only few recollect a saying that everything old is new again. A shower partition with high lighting and a small ship floating between the glasses made of glass blocks – why not a new life for an old material?
The same can be said about tiles of a medium size. Earlier its choice was so scarce that the design of all bathrooms looked similar. Now with a large variety of choice a lot of people keep away from an ordinary tile format. But in fact the problem is not because of the size but the way it was presented on the walls. At present with the help of wonderful decors, borders, panels, as well as in combination with other materials and original author’s idea it is possible to achieve an interesting result.

Selecting a bathtub, You can recollect retro-objects. If the style of the bathroom allows on the whole, then a galvanised bathtub from the last century can become not only functional as well as a very stylish supplement of the interior.

Though, of course, if a bathroom is in the Empire style or the style of Turkish baths, it will be too much of liberty. Here a real “hamam” is needed. Well, if the worst comes to the worst, an ideally white bathtub in the classic style will do.

And a few more words about retro. Walls in the bathroom were decorated with mosaic already by Tsar Herod. Nowadays this tendency is also quite topical. A mosaic floor and walls with a sense of proportion and an appropriate taste of masters, will help to create an unhacked and bright interior.

New ideas.
If you are still not content with old standards and traditional materials – improvise on any topics. Oriental style and traditional English one, luxurious imperial and Japanese minimalism, ocean coast and a countryside landscape – choose any fantasy for your bathroom.

But one shouldn’t forget that a bathroom is the place where we start and finish our day. And the way we started it in the morning influences our mood, our working rhythm. In the evening in a spacious bathroom it is pleasant to wash away tiredness and feel happy in a cozy home. As regards a boiler, and a washing machine as well as other accessories, it is always possible to find another more convenient place for them.

Tapping Into The Power Of Testimonials

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=WHY USE TESTIMONIALS=

Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.

Buying products on the web can be scary.

Customers want to know :

– Is a web site secu…

Power of Testimonials

=WHY USE TESTIMONIALS=

Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.

Buying products on the web can be scary.

Customers want to know :

– Is a web site secure?
– Is this a reputable business?
– Does this product actually do what they promise it does?

Customer testimonials can PROVIDE the answers to such questions, BUILD trust and CLOSE sales!

=HOW TO GET TESTIMONIALS=

Want a sure-fire way to get customer testimonials? Ask for them! Most customers would be happy to assist you. And you’ll feel GREAT when you hear all the positive feedback!

1. ASK CURRENT CUSTOMERS When job is finished ask your customers what they liked best about your product or service. There are many ways to ask including:

Phone Call
Email
Postcard
Letter
(If asking for mail feedback always use a self addressed stamped envelope)

2. HOST A FREE TRIAL WITH A TEST GROUP Give a free trial to a group of users in your target market. Ask them: – if they found it useful – what they would pay for a product like that – how they would improve the product.

3. GIVE A FREE TRIAL TO AN INDUSTRY EXPERT Someone with a complete knowledge of your field is well suited to judge how your product works. Remember how powerful ” 9 out of 10 dentists” recommending Brand X toothpaste was?

NOTE: ALWAYS get permission to use the testimonial. Have them sign a release form granting their permission.

=HOW TO USE TESTIMONIALS EFFECTIVELY=

1. FULLY IDENTIFY THE QUOTED PERSON – Use full name, company name, maybe even city, state, or age!

Ex. of SIGNED Testimony (Jim Erickson from Whizbang International)

Ex. of GENERICALLY SIGNED Testimony: (from J.E. from a Leading Manufacturing Firm)

2. USE BENEFIT ORIENTED TESTIMONIALS – Specific testimonials can reinforce key benefits of your product or service. See examples below:

Benefit Based Testimonial:

“Grandma Madison’s pies taste so fresh compared to other store bought pies!” (Freshness is key benefit)

General Testimonial:

“Grandma Madison’s pies are fantastic.” (nice, but too general)

3. QUANTIFY THE BENEFIT – Using numbers help people “measure” the benefit in their minds.

Example of measurable benefit “The Whizbang system has helped us increase our profits by 30 percent in the first 6 months!

Or “Using Whizbang has helped us realize a 42 percent savings in labor and consulting fees!”

=WHERE TO USE TESTIMONIALS=

Grouped on a testimonials page of your web site
Scattered throughout your web site in 1or 2 line snippets
Email marketing letters
Newsletters
Direct Mail
Brochures

The words of a satisfied customer are powerful tools for building trust, promoting your reputation, and increasing sales and profitability! I urge you to tap into the power of testimonials for promoting your business.

Roofing

Roof repairs Dublin company Ace Roofing contributed this post – they sponsor this blog!
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468×100= 1.2

Roofing

A cover is to a book while a roof is to a building. Roofing is one of the most important considerations in building your own or someone’s (for a contractor) dwelling place. The role of roofing is very crucial and vital, because its primary function is to protect the house from the changing weather conditions. It is where a big portion of your hard-earned money would be spent if you are planning to build a home. But, roofing matter shouldn’t be a bother at all. There are many experts to consult with.

Perhaps this little tip will do a great favor, especially to those who don’t have the luxury of time. First, we should take into account how much to spend. Bear in mind that we need to have a sturdy roofing system. Avant-garde design promises long lasting protection and weatherproofing to ensure durability and to take full advantage of having the roof. So, the tougher your roofing you want it to be might entail a huge budget from your pocket. Of course you can always make your creativity and resourcefulness at work. You can either go for yourself canvassing the best roofing designs and materials at an affordable price, so you can get your money’s worth.

Do you want it simple or elaborate, is the next question to answer. Your choice of style reflects your own taste and personality. Aesthetic appeal may not be a big deal. There are some who are willing to pay the price just to get the perfect roofing style they wanted to add to the overall attractiveness of their home. It also gives that feeling of exhilaration of being able to get what you wanted. Trendy and detailed designs are readily available for reference in housing magazines and even in the internet. You can also visit your local hardware shops to see some on hand designs and recreate your own by mix-matching the already existing ones. Ask for suggestions from the store staff too.

Now that you have already given a thought of the materials and the designs you are going to use, the final thing that we should tackle is who is going to do the roofing for you? Installing your roof is such an arduous task. Having this in mind, look for referrals for the job to be done. Your circle of friends is a sure rich source of information.

A good relaxing feeling of assurance that you would have roofing to protect you night and day, sunny days or rainy days would be realized after the exhaustive planning and installation to follow are completed.

Take Your Website to the Next Level with Google Adsense

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If webmasters want to earn more with their websites, a good way to do it is through Google Adsense. There are lots of webmasters working hard to earn some good money through their sites. But then some of the “guros” of them are enjoying hundreds of dollars a day from Google Adsense ads on their sites. What makes these webmasters different from the others is that they are different and they think out of the box.

adsense, ads, google, google adsense, people, web, pages, others, format, site, worked, background, different, ad, think, result, using ssi, adsense c

If webmasters want to earn more with their websites, a good way to do it is through Google Adsense. There are lots of webmasters working hard to earn some good money through their sites. But then some of the “guros” of them are enjoying hundreds of dollars a day from Google Adsense ads on their sites. What makes these webmasters different from the others is that they are different and they think out of the box.

You will be very suprized how easy some of these stadiges are to inpliment.
Here are some of the best proven ways to improve your Adsense earnings.

Create a custom palette for your ads. Choose a color that will go best with the background of your site. If your site has a blue background, try to use blue as the color of your ad border and background. The idea to patterning the colors is to make the Google Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

Concentrating on one format of Google Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the Google ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

Remove the Google Adsense from the bottom pages of your site and put them at the top were they will be seen. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.