Stress and customer service

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543

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The customer service team of any retail company is typically the most stressed department of that company. Aside from dealing with internal policy limitations, they also have to face and placate irate and dissatisfied customers. The expectation that they can do anything and everything makes things difficulty for them.

stress and anxiety

Most people would assume that the most stressful job for a retail company falls squarely on the shoulders of the sales staff. Sales personnel have to deal with the pressures of facing the customers on a regular basis, as well as finding ways to work around the usual objections. There’s also the stress and anxiety often associated with having to deal with some of the more hostile customers that one might encounter. This is true whether you’re the one doing the marketing or if the customers come to you.

However, the notion that salesmen have more stress and anxiety than anyone else in their companies is false. The harsh reality is that, most of the time, the stress and anxiety of the sales staff pales in comparison to what one other division of the company has to handle. For anyone that’s worked in that sort of job, customer service is the prime incarnation of a high stress and anxiety job.

Customer service personnel are typically expected to handle pretty much any possible complaint or problem a customer might have. While most products of a technical nature, such as computers and consumer electronics, defer technical problems to technical support, for most retail items, the customer service team ends up developing the solutions. The stress and anxiety of having to find solutions to problems that, in some cases, are no longer the company’s fault has a tendency to produce either frustrated and burned-out employees, or ones that have serious stress-related psychological issues.

A huge chunk of the work of customer service, particularly when it comes to some computer companies, is fixing problems that the inevitably overzealous sales representatives create. It isn’t entirely unusual for a sales rep to mention that a feature or item is packaged with a product when it isn’t, leaving the customer service rep to figure out a way out of the mess when the customer inevitably calls in. Explaining how this came about is a difficult task already, getting progressively harder when customers insist on getting a product they didn’t pay for. This typically happens in the sales department of some of the larger computer companies, particularly in their phone-in sales divisions.

Apart from that, customer service representatives have to deal with the countless complaints that people launch over even the slightest dissatisfaction with a product. When processing a return, they also have to face the stress and anxiety of facing the customer’s anger and disbelief over why it takes so long for their credit (assuming credit was used and not cash) to be given back. Another difficulty lies in the fact that the rep has to find an acceptable solution (and, in some instances, a concession) to the customer’s problem, but not deviate from the often strict and stringent policies of the company.

It is a common misconception that customer service personnel can make arrangements for anything and everything that a customer asks for. The simple fact is that, while they may have the power to hand out concessions and fix certain issues, the problem is that the power they have is limited. It is limited by the internal policies and procedures of the company, not to mention what arrangements and procedures that a rep at their level can make.

Roofing Companies

Roof repairs Dublin company Ace Roofing contributed this post – they sponsor this blog!
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Roofing Companies

If you’re seriously thinking about renovating or repairing your rooftop, or still in the construction stage, then it’s highly important for you to hoard some relevant articles on selecting dependable roofing companies. You roof contractors should be chosen conscientiously. You should not greatly rely on the claims many companies make in their publicity stunts because most of them are just cheap talk.

Before any hasty decisions, you have to know all the tough roofing company players the market today. Be ready to expect countless competitive proposals and bids. However, it would be advisable to go for the fairly new roofing companies since they usually charge a lot cheaper and provide some special offers.
It is also a very good idea to avoid roofing companies that do not offer reasonable warranties. Most of the time, long warranties would equal to higher price, but you have to keep in mind the considerable amount of money you will probably save by choosing quality service. When your roof starts to fail, you would certainly be grateful to have gone an extra mile.
Most roofing companies have their own area of expertise. Choose the company that has a considerable amount of experience with the type of material you want for your roof. Never solely rely on advertising propagandas; it’s usually more dependable to look into their portfolios. This is the excellent tool that you have at your disposal in properly assessing a contractor’s expertise. Roofing companies that offer a longer warranty is usually a reliable indicator.
The cost is of course is should also be one of your primary concern. There are usually two types of services roofing companies offer: one with the fee where the contractors supply the building materials or the one where you will have to provide the materials needed for the construction. The former would be much preferable since it more or less presents you an accurate estimate of the total cost of the project. The latter is also favorable since you will be able to handpick the roofing materials that you personally like. Communicating with your roofing contractor is very important so you will not be caught by surprise by all the incurred expenses. You should be knowledgeable with the costs of roofs since there are certainly some types that are more expensive. A prior research would greatly prove to be very valuable in the long run.
You should also take into consideration the time frame required to finish the roofing project. Never agree to pay your contractor in terms of the time it took to build the roof. They would predictably drag it to a longer span of time to acquire a higher pay. It is absolutely best to get a flat fee, and you will be rest assured the contractor would finish the building right on schedule or even earlier.
As a final point, when searching for a roofing contractor, it is sensible to compare notes with your friends. They will probably give you valuable advises that can save you a lot of time and resources.

Looking For The Perfect Pillow

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Your pillow can be your best friend or your worst enemy. After all you spend one-third of your life with your pillow and it knows better than anybody how you sleep best and how you sleep worst. Doesn’t it make sense to make the right choice to provide yourself the most comfort and the best sleep during that significant portion of your life.

In order to get the most out of your pillow you really should give it more than a passing thought. But if you’ve ever been to the pill…

Guest post today from Active Paving – Dublin patio providersfor many years.

pillows, bedding, sleep

Your pillow can be your best friend or your worst enemy. After all you spend one-third of your life with your pillow and it knows better than anybody how you sleep best and how you sleep worst. Doesn’t it make sense to make the right choice to provide yourself the most comfort and the best sleep during that significant portion of your life.

In order to get the most out of your pillow you really should give it more than a passing thought. But if you’ve ever been to the pillow department and seen all the choices, you have probably suffered from “pillow shock” at the amazing array and the stunning expense.

First things first, are you looking for a “sleeping pillow” or a “looking good pillow?” Around my house, there are pillows we sleep with and pillows we put on the bed to look good. This article focuses mainly on “sleeping pillows.” However, we’ll say this about pillows that are meant to look good: Pick a good pillow that will retain its shape and choose the length and shape that looks best to you. If it’s not meant to be used, those are really the only things that matter.

Now, sleeping pillows have a very specific purpose: To help you sleep your best. There are several options to consider:

SIZE – There are basically three sizes available. Standard, King, and Queen. A King or Queen pillow may be too long for sleeping unless you’re looking for a body length pillow. Occasionally you may find full-body length pillows available.

FIRMNESS – Pay attention to the firmness of a pillow when you’re purchasing it. The required firmness of the pillow will change depending on the position you sleep in. Your pillow should give you proper head and spine support. The shape and support that your pillow provides changes if you are a back sleeper or a side sleeper. If you’re a back sleeper you will need a fairly flat or soft pillow. If you’re a side sleeper, you might need a pillow that has some more substantial support that can support your head. Here are some quick and dirty guidelines:

Stomach Sleeper – go for ‘soft’
Back Sleeper – go for ‘medium’
Side Sleeper – go for ‘firm’

Of course if you’re like me, you might flop around in some or all of those positions making your firmness choice a bit more difficult.

FILLINGS – Pillow fillings are important to your pillow choice and have a great deal of impact on pillow comfort, durability, and even air quality. You have quite a few options available to you and each has it’s own positives and negatives. Cotton is naturally hypoallergenic, but can compact over time. Down or down-blend is considered the height of comfort, longevity, and adjustability. Even though some progress has been made in hypoallergenic down pillows, those with allergy sensitivities may still have problems with down pillows. Feather pillows use different blends of down and feathers in many different combinations. The same warning for allergy sensitive users should apply here. Polyester comes in a couple of different grades, regular polyester is pretty common but can become compacted, like cotton. Siliconized polyester feels similar to down and will not become compacted like regular polyester. Latex foam rubber gives good support and maintains its shape but will break down over time.

COVERING – The ticking (cloth covering) for your pillow serves several purposes. It should keep the filling in and keep the dust out of your pillow. For a down pillow, look for a 250 thread count on the ticking. For other fillings, 200 thread count should be sufficient.

Don’t cheat yourself when choosing a pillow. It can really be more important than you can ever imagine. Once you’ve slept through the night with the right pillow, you’ll never want to go back.

Strength of Postcard’s Style and Personality

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Postcard is many things…

It can serve as an inspiration to move people towards a goal. It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before. Most of all, they can drag a multitude to one’s business.

postcards, color postcards, postcard printing, postcard printing services

Postcard is many things…

It can serve as an inspiration to move people towards a goal. It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before. Most of all, they can drag a multitude to one’s business.

Postcards are great marketing masterpieces, that is. They can persuade by means of pictures and words. They can catch attention just at a glance. They can capture emotions as well.

The problem now is that how do you discover the edge of postcards. Is it hard to extract? How do you distinguish a mediocre, so-so and effective postcard?

Well, there are lots of attributes that must be considered. Two of which are style and personality.

Style gives postcard a brush of distinctive elegance. This is the element that makes it stand out from the rest of the postcards. Just one stare and you will feel which postcard is elegant and which is not. Obviously, people will go after the elegant one. Therefore, elegance is an attribute that can make your postcard shine.

Another attribute that must be present in your postcards is the personality. It gives uniqueness, emotion, thought and develops rapport between you and your potential clients. This rapport will eventually develop trust and confidence and when it does the next possible thing is put their loyalty on your company’s product’s and services.

Style and personality are the key factors why postcards are such a big hit among potential customers.

To be sure that you will be getting the style and personality that you are aiming for your business, be sure that you use the right images and texts. You’ve got to make them captivating as possible. You can use your business logo in order to boost the personality of your business.

Use colors, shapes and design that will definitely capture your market’s attention. If you are catering to the young, experiment on bright and lively colors. If you are catering to older ones, try solid colors. When it comes to shape, the younger your target market is, the more experimental you can be. Design is another thing. It can vary from simple to complex. It can be experimental or conventional. The common denominator of all these must be harmony and unity with the product and services you are endorsing.

Another thing that you can do is to get a reliable postcard printing services to guide you with the most appropriate alternative. Choose your most convenient process.

Roofing Cleaning Products

Roof repairs Dublin company Ace Roofing contributed this post – they sponsor this blog!
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445 x 100= 1.0

Roofing Cleaning Products

You just had your new roofing system installed and you felt so exhilarated. Or so you thought, because little did you know dirt and mildew are slowly accumulating, stains are showing too. This may warn you well that your roof needs cleaning the soonest possible time. Soap and water would be the cheapest resort but does not guarantee a total clean up. A quick info on roofing cleaning products would be helpful.

Roof Reviver is a cleaning agent that does not contain strong chemicals that can be damaging to your roof. In fact it is designed to protect your roof from further damage. Renowned shingle manufacturers, because of its proven efficacy, recommend it.

If you have rubber roofing, you will need a cleaning product that is specially designed for synthetic materials without destroying it. Dicor has a wide variety of roofing cleaning product line that is specially intended for roofing made of rubber material. One of which is Roof-Gard Rubber Roof Protectant, which can clean away oil-based dirt and grime while maintaining the moisture and the color of your rubber roof.

If you want a roofing cleaning products that are free from harmful ingredients, you can try Roof-Be-Clean. This cleaning agent focuses on protecting your roof from the damaging elements in the environment like weather. It takes away roof stains while preserving its luster and color. It is also made of environment-friendly components.

Stains, if not washed immediately can eventually rotten the roof. In order to prevent costly damaged to your roof you need a roof stain-protector. Zincshield can take away the stain off your roof. It also inhibits the growth of stain-forming contaminants. With this, you are assured that your roof is stain-free for a longer period of time. The earlier you treat the stain out from your roof the greater is your saving from future roof-restoration expenditures.

You can also try Dur-A-Shield cleaning products like their coatings, which are made to handle all the roof-destroying factors. It works well on any surfaces and materials. The coating is made to last under any harsh temperature. The color of your roof will not be damaged and the surfaces are not chipped off. In short, this product is roof- friendly and environmentally safe.

There are actually many approaches in dealing with a stained and grimed roof. If you are not up to replacing it with new one, then cleaning it up is the best thing to do. Using the right roofing cleaning products that are just right for your roof and just the right for your health might just be the key to restoring and preserving one of your priced possessions- your roof.

Looking For Bedroom Furniture. Here’s What You Should Keep In Mind

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The bedroom is one of the most personal and private rooms in your home. It needs to match who you are and the way YOU would like to feel when you go to sleep and wake up.

Guest post today from Active Paving – Dublin patio providersfor many years.

bedroom furniture

Choosing the right furniture for your space is the key. Your choices might not be exactly what you want now, but they will be the right choices for you over time. Remember, after you buy the “right” furniture you will end up customizing the space with your “stuff” anyway and the furniture will blend into the space. But, as you start your bedroom furniture shopping, consider these “right” choices.

Shopping from the beginning

As a start shopping for bedroom furniture consider the bedroom as empty and your wallet as reasonably full. What do you really need in a bedroom anyway? Start with the true basics. You will need: a bed, a dresser, a night stand or two with lamps and a good chair or two with possibly a table and lamp. This is really about it and you could probably do without a couple of these items as well. Start slow and go for the true basics first. Past the bed (minus the headboard), try to pick a piece that you want to have with you for the rest of your life. From here, build around that piece. Choose carefully and take as long as you need. As long as you have the bed and a ceiling light you’re ok for a few days.

Quality/price

The big thing to remember is that furniture made today is not made to the same quality standards that it may have been made to a decade or five ago. As you go about shopping for that first piece you plan on keeping for the rest of your life be prepared to spend a bit more for it. Look for solid dove tail joints, solid real wood and quality hardware. Most people would think of the dresser as being this piece. It does not necessarily need to have a mirror or jewelry drawers built into it but regardless of how old you happen to be make sure it can stand up and be passed down though the generations.
The next item to consider in this regard is its style. Some woods cost more then others. Generally, but not always, the more expensive pieces are traditional in nature and are fairly non-unique. They are made this way because of tradition, but also because they appeal to many types of people. They are also made this way because they rarely go out of style. This is a very large consideration. Styles change and you don’t want a shag dresser when you are 55 years old. Buy bedroom furniture that will always be in style regardless of passing fads and your age.

Reacting to light

Different furniture reflects light is different ways. A heavy oak piece of furniture will reflect light differently then a light piece of bamboo furniture. Set a color style for the more likely lighting scenario you are likely to run into with regard to your housing tastes.

Color of furniture

If you are looking at the color choices, when choosing bedroom furniture, you will want them to match one another when you are first buying them. They can be ight or dark, textured or smooth it is all a matter of keeping everything to the same style and matching color. Consider this; however, look at the construction of the piece of furniture. How is it made under the fabric? Look and ask about its ability to be reupholstered. Some furniture carcasses are not made to stand up to being pulled apart for a rehab while others are more apt to be.

Easy of the volume

Considering a piece of furniture’s volume is a fairly important idea. You may be in a larger bedroom at the moment and a larger piece will fit to scale and space nicely. Move once or twice and that piece will either disappear into a corner or take up half the room; visually or physically. This is a difficult thing to consider since there are not too many people in today’s mobile world that know where they are going to be in 5-10 years. There is really no answer for this dilemma other then to try to stay within a reasonable size spectrum. The love seat may look to be a good idea at the moment, but is it really?

Be realistic about your true tastes

The big thing about buying furniture is to come to terms with what you really want in your most personal space. This generally means coming to terms with who you really are. Not who you are at this point in your life, but who you really are in your own heart and style. This will not change through your lifetime. Buy your bedroom furniture from there and be comfortable when you go to sleep and when you wake up.

Stop Wasting Thousands of Dollars on Leads

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763

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This article explains how to you can avoid the painful process of buying leads
and cold calling hundreds and hundreds of people to get a few business signups.
You can learn to use a system that can easily be reproduced by your downline creating
momentum in your business and theirs.

Network marketing, leads, home business, website promotion, sponsoring systems

Written by: Timothy J Langen
Jul 1, 2006

If you are like me, or I should say, as I once was, then you probably buy a monthly allotment of supposedly fresh leads of people who are looking to start a home business. You then sit and get your script ready and probably modify it and re-modify it and then sit with your hand on the phone drumming up the courage to pick it up and dial the first number. The fear is something most of us have to conquer and is of course the fear of rejection. There are thousands of people out there who would have been able to start and run a successful business had it not been for this fear. When you finally do work up the courage and call and are lucky enough to get in touch with a live person, they end up either being angry for being called for the 20th time today, or they want to start a business and don’t want to sacrifice the time or the money necessary to build one. This type of rejection over and over can kill the spirit of a new business builder and cause them to close up shop before they have even got started. There fortunately is a solution.

We are told that we have to sort and sift, work the numbers, look for diamonds in the rough. In the 8 years I have been in Network Marketing I have wasted time sorting and sifting, working the numbers and finding those diamonds in the rough. I have had a fair amount of success however I can not say that those I enrolled have had this type of success. It is really NOT a system that is easily reproduced unless you are extraordinarily driven to make it work! This bothered me and I spent years searching for a system that was easily reproduced so that all the people I enrolled had the same chance as me to build a business that would grow and eventually build momentum on it’s own.

This system does exist! The system is called a Funded Sponsoring System.

The secret to earning residual income in a business on the internet is Duplication! By helping others online to build their business, without leads and rejection, our personal income grows at a much faster rate as does the income of those you enroll. This Funded sponsoring system helps those that are just getting started as well as those who already have a primary program they are working. The best thing about this system is that it will create income for you and those in your group in multiple streams. The system will allow you to profit even if you are not initially getting enrollments into your primary Business.

The way this system works involves using free and low cost advertising methods that work to generate traffic to a low cost business that you use as your qualifier. This business is not your primary and should have a free trial with a very low cost to join and maintain membership. This type of business will generate a relatively small income but the main purpose of it is to qualify the people who sign up for your free Funded Sponsoring System as people who are worth your time and effort in helping.

Using the Funded Sponsoring System you spend no time with anyone until they have committed to the low cost opportunity or they signed up with one or more of the low cost advertising methods which also generates a small to moderate commission for me and will for them as well as they promote their own Funded Sponsoring System. The system lays out a step by step method for each and every person to follow so that they can recreate your success. The only way for them not to get results is for them not to follow the system. The success of this system means never having to cold call leads ever again to build a Business and it automatically introduces the people under me in the system to my Primary business and allows those under me to either join my primary or if they already have one to enter their own for the system to introduce it to their members. In My 8 years of marketing this is the only system I have found that gives everyone the same chance to succeed without having to be a Pro presenter or sales person. It is without a doubt the best, well thought out system for reproducing Home Business success that exists today.

PVC Roofing

Roof repairs Dublin company Ace Roofing contributed this post – they sponsor this blog!
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420 1.9

PVC Roofing System

Roofs play a major role in providing protection for building structures, its occupants and interiors from outside elements. The strength and durability of the roof materials should therefore be given much attention since leakages and roof failures can be quite devastating both to your homes and businesses. It would be prudent to invest in durable roofing materials that you can expect to last for decades or so. The extra money you probably spend on superior quality roofing materials can probably save you a lot of trouble in the future.

PVC roof sheets are one of the greatest technological advancement in the roofing industry. A combination of durability and functionality, PVC roofing materials are utilized by both industrial and residential structures all over the world. In fact, most sporting stadium across the globe use PVC roofing materials, from the Wimbledon tennis courts in England to the ice sports hall on the Munich Olympic Ground. Modern architects choose PVC roofing system mainly because of its durability. Among the earliest noteworthy achievements of PVC roofing is the Stade de France in Paris. The 60,000 square meter roof was built to host the 1998 World Cup.

The PVC materials can withstand extreme weather conditions, from hail to thunderstorms to the hurricanes that seem to rack the nation on a regular basis. Your roof materials should be able to endure the wrath of nature to liberate yourself from constant worry.

The PVC roofing materials are also virtually fireproof. This is quite an important element to consider in safeguarding not only your belongings but also the lives of the residents of any structure for that matter. PVC roofing materials are also resistant to corrosion, making it practically maintenance free for a long time. The reflective surface of PVC membrane can help reduce a building’s cooling requirements. Such feature would only mean a lower cost for your energy consumption.

This roofing system is marginally cheaper than other roofing materials in the market today. The fact that it is also inexpensive and lightweight makes it all the more popular for outdoor use. PVC roofing sheets also has the distinction of having the longest track record in terms of usage. Hence, you can be assured that experts through the years have tested the quality and durability of PVC materials. Along with TPO or thermoplastic polyolefin, the roofing system have been labeled by the U.S. Environmental Protection Agency as roofing products that can reduce energy consumption and reduce problems associated with heat build-up, smog and air pollution.

Looking for Bedroom Furniture? Here’s What You Should Keep in Mind

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Although you may not be awake to see it, the bedroom is where you spend most of your time. Other then the kitchen, the bedroom sets your mood for the entire day and relaxes you after the day is done. Having the correct furniture for you and the space will dictate how you feel for the day and evening. Finding the right combination of furniture pieces can often be difficult and expensive so, how do you go about finding the right furniture for you as you troll the furniture stores?

Guest post today from Active Paving – Dublin patio providersfor many years.

beds, bunks, bed bunks

Although you may not be awake to see it, the bedroom is where you spend most of your time. Other then the kitchen, the bedroom sets your mood for the entire day and relaxes you after the day is done. Having the correct furniture for you and the space will dictate how you feel for the day and evening. Finding the right combination of furniture pieces can often be difficult and expensive so, how do you go about finding the right furniture for you as you troll the furniture stores?

Who are you?

This first question is directed not at what you like to do but more toward a realistic assessment of your personality. Are you a whimsical personality or are you a fairly stiff personality. Are you organized or are you a pack rat. It is important that you be honest about who you are when thinking about your bedroom because changing who you are is something that doesn’t work. If you are a pack rat by nature, everything you collect will eventually overwhelm you if you categorize yourself as organized. An organized pack rat is possible but don’t kid yourself. As you shop for your bedroom furniture keep in mind who you are and how the furniture will fit into that assessment.

Personal style

Choosing furniture with personal style in mind has very little to do with being honest about who you are. Personal style has more to do with flair, being laidback, being earthy or being wild. Generally, how you think of personal style will dictate where you shop for your furniture. If you are earthy in style you will likely be interested in Mission style furniture while if you are interested in a wild style you will likely want to go modern. The difference between style and who you are is that the furniture pieces you choose will have particular design aspects that meet who you are while looking like your style.

User’s age

The age of the person using the bedroom is a fairly important item to consider. Tastes change, the younger a person is the more the taste will change over time. With this in mind choosing furniture that will likely be used by several younger people or given away is important. If you are looking for furniture for a “jumper” keep “sturdy” in mind. As the user’s age gets older you will be able to either think generic, if the furniture is for a guestroom, or quality that will last as your tastes settle into what they will likely be for the rest of your life.

Room size/master suite

From a practical point of view, the dimensions of the room are fairly important. If you purchase a king-sized bed for a room that really isn’t large enough for it you are pretty much shooting yourself in the foot. Consider where you would like the bedroom to end up from a design standpoint before you go to wild with furniture purchases. Start by being practical and then grow from there. Start with a bed of appropriate size and a dresser that has the right number of drawers for your needs. The mattress can just be a mattress that works for the room while the dresser should be the first piece that is directed by your style and character.

Lighting

As you are looking to meet the foregoing criteria for your bedroom furniture, consider how much light is going into the space from outside. Not lit space from lamps, but natural light. Heavier darker woods will really drag the room down if there is not enough natural light to “lighten” them up a bit. The room may work fine with artificial light at night but if you are planning to be there during daylight hours, prepare for a totally different space.

Price range

There is a very good reason that people end up with an eclectic set of furniture in their homes or apartments, good furniture is expensive. In some respects, this is not such a bad thing. Be a good savvy furniture shopper and shop for one or two quality pieces at a time, don’t go out and search for the entire bedroom set at once and pay less. This furniture is likely stapled together and will fall apart after a few years of continued use. If you’re shopping for the last of your children, that’s one thing. If you’re shopping for yourself, find the right piece or two that will stay with you for a long time and pay more for it. As the money begins to show up add another quality piece that is in line with your character and style. Try to be realistic with yourself when it comes to style. In other words, don’t be a slave to fashion style. When you’re buying these more expensive quality pieces, stick with the classic forms. If need be, you can reupholster on a quality frame that can withstand a bomb landing on it.

Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy

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432

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Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail. This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

business, marketing, copywriting, advertising, MLM, networking, copy, website, ads

Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

To be honest, the more I surf the Web, the more bad writing I see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. And let’s face it: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.

If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.

If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.

First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.

Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.

Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?

These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!